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Are you a WordPress site owner looking for the best plugin to handle your SEO? Probably you have heard of the Yoast SEO. But what about Rank Math?
When it comes to WordPress search engine optimization, Yoast SEO is the most popular plugin because it has been around the longest. But this does not translate optimum quality and it’s now being overtaken by newer plugins like Rank Math.
Well, where is the basis of my claim? That’s what we are about to unravel in this discussion. And it could not be demonstrated better by the mass exodus from Yoast SEO to the rookie plugin Rank Math.
We are going to compare these two premium-quality SEO plugins with regards to all their characteristics to let you understand what each does well. You can then decide as to which suits your needs. But from the go, it may be more than obvious that Rank Math has an edge over Yoast.
Why not get to the discussion and see for yourself which SEO plugin is better?
Rank Math vs Yoast SEO
An idea of a former SEO consultant, Joost de Valk, the Yoast SEO has launched a decade ago and has been the dominant tool in the WordPress SEO plugin spectrum.
It is therefore by no means a chance to find a majority of materials on WordPress SEO plugin using Yoast in illustrations. As most site owners are primarily concerned with page ranking, Yoast SEO is also the most downloaded WordPress plugin.
Compared to Yoast SEO, Rank Math is relatively new and has been around only 3 years. Developed by MyThemeShop, the fame of this plugin is spreading like gangrene. With over 500,000 installations in 2 years, Rank Math is becoming the talk of the town.
The growth of this SEO plugin’s popularity is pegged on the countless free features it offers to users.
What is the difference between Rank Math and Yoast SEO?
Generally, Rank Math has a lot more features than Yoast SEO. Besides the sheer numbers, the majority of these features are free thereby reducing the cost if you are planning to utilize them.
Features in the free version
The different features you can access in Rank Math’s free plan include XML sitemap, Search Console, SEO Meta description, Social Media description, Structured schema, Focus Keyword analysis, and link counter. These allow you to have control over your social media posts, monitor internal and external links, submit sites to search engines, evaluate content optimization among other functions.
Additional features in the free version include local SEO and Knowledge Graph, Google Analytics, Internal Link Suggestions, Image SEO, Redirections, 404 Monitor, and Basic WooCommerce SEO. You can also add breadcrumbs to your site for free.
This version comes loaded with all the above free features plus keyword rank tracking, Google Video, and News SEO sitemaps, Google Trends Integration, Multiple Locations for local SEO, Automatic Watermark for Social Media Images, and earning history of Google AdSense as well as over 20 pre-designed schemas.
Whether free or premium, Rank Math allows you to disable/enable these features as you may require from time to time.
Besides the features in Rank Math outnumbering the ones offered by Yoast SEO, this plugin will also require you to pay for elements like multiple keyword analysis and redirect manager that Rank Math gives you without a fee.
Free Yoast Features
Yoast SEO offers limited basic features that include SEO title description, Single Keyword Focus analysis, Site schema, XML sitemap, Search Console, Basic WooCommerce SEO, and content type of schema. Cornerstone content is another feature you get with a free plan and it allows you to mark particular pages as ‘cornerstone’ for greater optimization.
Like Rank Math, it gives you a link counter for checking the number of your internal links.
To access the redirect manager, internal link blocks, multiple keywords focus, SEMrush-generated related keyphrases, and internal link suggestions, you must subscribe to a paid plan. If you want extra features such as News SEO, video SEO, local SEO plus advanced WooCommerce SEO, Yoast offers you the paid add-ons. Noteworthy, some of these features are available in the basic Rank Math plan.
Both RankMath and Yoast SEO are relatively easy to install and set up. Without much difference, the choice is largely influenced by personal preference.
On launching the plugin, a setup wizard pops up to guide you on the process of configuring Rank Math’s basic features. These include basic schema information, XML sitemap, Google Analytics, and Search Console.
You also have the option of linking your free Rank Math SEO account to gain access to more features. Noteworthy, you can use the plugin without unlocking these features. So you can reserve this action for advanced users. Role manager, 404 Error Monitor, and detailed schema are some of the advanced features you access by account linking.
After the setup wizard, a module manager with Easy and Advanced Modes opens. This allows you to enable features you intend to use and disable those you don’t need. The manager also helps you to configure the enabled modules. If you want to see all the modules simultaneously, switch from Easy to Advanced Mode.
From the WordPress toolbar, launch the Yoast SEO. A configuration window opens to direct you on how to get the plugin up and running.
The wizard gives you the steps of setting up templates for SEO title, Sitewide scheme data as well as site indexing. You can also manipulate the plugin settings to flag any issues that might threaten the health of your site.
During the setup, you can also choose to enable and configure specific features from the module manager just like in Rank Math.
The setup process above is part of the user interface, which is quite similar for the two. But when it comes to the daily actions that include optimizing and controlling pages, Rank Math has a more intuitive interface.
The plugin has a modern look and style with visuals that no user can resist. With two modes, Easy and Advanced, Rank Math makes it easier for newbies to optimize their sites using the former mode while advanced is for SEO professionals who want to customize their page activities.
Rank Math’s settings menu is also designed to give users access to various functions easily. General, Advanced, Social, and Schema tabs allow you to perform different actions with the least clicks possible.
The Analytics interface of this plugin is also quite user-friendly regardless of the package you are using. It gives you the Google Search Console reports plus Google Analytics traffic statistics and keyword ranking if you have the paid version.
Yoast SEO has a successful interface but new users may find navigation around the Mode section a bit challenging. This is because all features have been lumped in one mode.
Setting up SEO information in Yoast depends on whether you are using classic or block editor. A meta box, however, is a common ground in both setups and requires more clicks than Rank Math which does not take the meta box approach.
During content creation, both Rank Math and Yoast SEO allow you to analyze keywords and provide insights on optimization with necessary changes. However, Rank Math has a multiple keyword focus feature that allows analysis of up to 5 keywords while the free version of Yoast SEO can only analyze one keyword at a time.
With the free plan of this SEO plugin, you can analyze up to five keywords simultaneously. Once you enter the keyword, Rank Math gives a score between 0-100 with a list of suggestions indicating what you should do to optimize the content sufficiently.
Rank Math gives insights based on on-page SEO, content readability, and other factors. Each of the five keywords will have its score and tips.
The basic plan of Yoast SEO allows you to focus only a single keyword at a time. However, the pro version can analyze multiple keywords at ago.
The analysis results in Yoast SEO are less specific as it gives color-coded results only; green, yellow, and red rather than numerical scores. The readability score which is given separately is often unhelpful with little operations such as replacing a letter in a word causing significant changes in scores.
The performance of Rank Math vs Yoast SEO can be described in terms of plugin performance and SEO performance.
The size of Rank Math is barely a third of Yoast SEO. Consequently, if you use Rank Math, your site will have fewer PHP requests leading to faster loading speed.
The difference in the SEO performance of these two plugins is not quite significant. Migrating from Yoast SEO to Rank Math may not cause an immediate change in site statistics. But since Rank Math delivers a great deal of advanced extra features, it implies that it will produce greater SEO results if these features are well-utilized.
You can use the free versions of either Rank Math or Yoast SEO. But for you to use the more advanced features, you need to upgrade to the premium plans. Currently, the premium version of Rank Math is more affordable than Yoast SEO.
Rank Math Premium Version
You can subscribe to the premium version by selecting either the Pro or Business plan. Costing $59 with the current launch offer, the Pro plan allows you to use the plugin on unlimited personal sites with the capacity to track up to 500 keywords. The Business plan on the other hand costs $199 and lets you track up to 10,000 keywords on an unlimited number of clients and personal websites.
Yoast SEO Premium
The core premium package will cost you $89 and allows use only on one site. If you have multiple sites, you can get a discount. Premium extensions of Video SEO, local SEO, News SEO, and Yoast WooCommerce SEO are available from the price of $69 for one site.
FAQs – Rank Math vs Yoast SEO
Q: Which plugin between Yoast SEO and Rank Math has better features?
A: Rank Math outdoes Yoast SEO with the sheer number of features, especially when comparing the free versions. However, a regular user may not discover the value of these extra features unless they enable and configure them on their websites.
Q: Which is the more widely used WordPress SEO plugin?
A: In terms of popularity, the Yoast SEO wins. It has been around for more than 10 years and has seen up to 5 million installations making it the most popular WordPress plugin of all time.
With Rank Math has been around for only 2 years, its popularity is also growing speedily as statistics show that it is currently installed in over 600,000 sites.
Q: Is it safe to use Rank Math on my site?
A: Being a recently launched SEO plugin, some site owners may be concerned about the safety of Rank Man. Well, this is understandable but you should not be worried about using this premium-quality plugin. Rank Math is a product developed by the trusted WordPress Development team, MyThemeShop and it will not downgrade your site in any manner.
Summary: Which plugin is better, Rank Math or Yoast SEO?
Following the in-depth discussion, comparing these two WordPress plugins, it is almost clear which tool offers a better deal for your SEO.
Overall, Rank Math gives you more for less. With the free version, you gain access to a ton of features including local SEO, redirection manager, monitor for 404 error, and multiple keyword focus. These are features that Yoast SEO either does not contain or charges for in its premium version.
Besides, the analysis and SEO report by Rank Math is more specific and detailed compared to Yoast SEO. And if you want to go for the premium version of an SEO plugin, Rank Math premium will cost you much less and allows usage on unlimited websites in contrast to Yoast which is pricier and can only be used on a specific number of sites.