In this article, I show you my favorite keyword research tool
In such a digitalized era, almost every activity is done online, from shopping the latest fashion trends to checking the latest movie titles to confirming what the day’s weather will be like, and much more.
As a blogger looking to take advantage of this web-based demand, you may need to prioritize your content production attempts using the most valuable and highly commercial intent keywords.
Before we go any further, let’s take some time to define a keyword and understand the different types of keywords.
Definition of a Keyword
the keyword is a concept of great significance in a piece of writing. In simpler terms, keywords are the words people often speak or type into a search engine.
They are an essential part of any SEO strategy, acting as the linchpin between what onliners are searching for and the content you are providing to meet their needs.
As a blogger, understanding the keyword strategy helps you figure out what customers require. But besides this advantage, choosing the right keywords for your blog or business is paramount to helping your site rank higher.
Without the right keywords, internet users may never find your while searching the web. That is why you will need to know the specific keyword types that are suitable for your brand. Do you know all the 9 types of keywords?
We thought you should first know…
Types of Keywords
There are 9 different SEO keywords, with each having its special strength. Each keyword is meant to multiply your SEO efforts, and so, the secret is in knowing the right one for you.
Short tail: search terms with only 3 words and usually refer to broader topics and not specific ones.
Long-tail: search terms with a least 3 words. These keyword phrases are usually subject-specific to what you are selling.
Short-term: search phrases with only 1-2 words. The length of these keywords makes them less specific.
Long-term: key phrases that are very specific and usually longer. They get lesser search traffic but have a high conversion value since they are more specific.
Product defining: key phrases that describe a product. Your average researcher will likely type these keywords in Google’s search box when they are interested in a specific product, idea, or service.
Customer defining: key phrases that customers use to define themselves. The keyword identifies a specific subset of the audience or customers.
Geo-targeting: key phrases that focus on location. They lead the on-liner to a local set of results.
Intent targeting: key phrases that indicate intent for the searcher to transact, whether buying a product, inquiring about a service, or acting with a stronger possibility of selling.
Note: Using the right keywords correctly is like using the voice of your target audience and customers to sell your brand.
Now let’s dig even deeper…
Keyword Research Tools
Keyword research is a strategy of finding out the main keywords your target audience uses when conducting searches. Skilled keyword researchers further discover the search intent, keyword popularity, and keyword difficulty.
A keyword research tool will help you effectively achieve the process of keyword research. Such a tool will use Google Autocomplete to generate the relevant keywords you need. It will also discover the most common research phrases customers type or speak into search engines when searching for a product, service or general information.
Examples of keyword research tools include:
#1. Google keyword tool
The Google Keyword tool is a popular research instrument, offering e-e-commerce advertisers and marketers valuable keyword data related to keyword suggestions, search terms, keyword suggestions, keyword trend data, and ad group ideas.
It is a free tool and the easiest to use; start by entering a keyword and optionally choose your country and industry to narrow down your search results. After the search engine processes your keyword query, you will get a list of all the related keyword searches, including the popular and long-tail key phrases, along with the estimated search volume per month.
It also gives additional metrics which are critically important for businesses performing paid search advertisements. The metrics include;
Opportunity Score; helps to identify the keywords with the potential to drive results
Competition Level; helps in understanding how competitive the keywords could be
CPC; An estimate of the average cost per click of each keyword in Google AdWords
It is an SEO tool that helps in uncovering keywords with only a few clicks of a mouse. It is a must-have tool that guarantees breakthrough proficiency, particularly for anyone looking to strategize their SEO campaigns.
Unlike other keyword research tools that do not give a clear view of how they come to their results, Wordtracker gives users an easy-to-understand procedure. It focuses on keyword data delivers information that you can trust. Most importantly, the tool allows you to organize the data you are working with not to strain your eyes.
Keywordtool.io is similar to the Google Keyword planner, but if I had to choose I would go for this keyword tool. It generates hundreds of relevant long-tail keywords for any topic of your choice.
#4. Paid Tool: And here comes my favorite keyword research tool. SEMRush
What is SEMRush?
If you are serious about Search Engine Optimization (SEO), SEMRush is the must-have keyword research tool that you shouldn’t overlook! Even though SEMRush may not be as cheap as the other tools, its results are rewarding.
No guesswork with this tool; it knows nearly everything about your site and market. With such insights, SEMRush will grant you access to the globe’s largest database. Here you will meet 310 million ads, 20 billion keywords, and 17 billion URLs. Is there much you could ask for?
It is built to analyze data and deliver instant recommendations on how best to carry out your site’s advertising, SEO, and content marketing. All this information will help improve the online visibility of your brand.
Advantages of SEMRush
It gives you access to more than 20 billion keywords across 130 countries
It is designed to perform in-depth site audits based on more than 130 checks
It gives recommendations on improving your content to rank highly in search engines
You can use the tool to track and analyze competitor sites
It allows you to create branded or white-labeled reports
You can use the tool to create Pay-Per-Click campaigns
It allows you to draft, plan, and post content on different social media sites
Importance of Using Paid Tool
If you want to rank highest in Google and start making better profit margins as an affiliate marketer, investing in paid tools like SEMRush will perform better than the free keyword research tools.
#1. More Quality Features
The standout features of SEMRush super exceed those of free keyword research tools. Here, you will manage to uncover ad group ideas and long-tail keywords, receive yearly keyword trends, and get a complete keyword research toolkit.
What’s more, it gives you the world’s Cost Per Click (CPC) distribution statistics, a feature you would never enjoy in free research tools. You will also get organic traffic insights and keyword difficulty analysis, helping you to evaluate how to rank in Google’s organic search results.
#2. Get Recommendations from Experts
Free keyword research tools will only give you a list of keyword suggestion services from major providers. They will not provide recommendations on how to improve your content to rank highly in search engines. That’s where SEMRush has a competitive advantage.
Though costly, this is a valuable digital keyword research tool suitable for any small or large business. It is not just a keyword research tool. This handy instrument will produce keywords and suggest 5-10 specific key phrases that your competitors use.
That way, you will know how best to improve your content and rank higher than competitors. Besides, SEMRush will also give you recommendations for attracting highly convertible organic traffic, something free tools could never do.
#3. Reputable Brand Recognition
SEMRush is used by different companies worldwide, from small to mid to large enterprises, marketers, bloggers, etc. Its subscription list includes 7 million marketing professionals and 45% of fortune 500 companies.
With 14 international awards as the best SEO software suite, this keyword research tool has already earned itself a reputable brand name.
Therefore, you can rest assured that signing up in SEMRush guarantees quality and satisfactory results. The amount you will be investing is sure to give you fruitful results.
Unlike the free keyword research tools whose results take forever to manifest, SEMRush promises instant positive results to you and your business. It is indeed the go-to marketing tool!
#4. Different Pricing Options at SemRush
Offering 4 different pricing plans, but the best offers come with annual billing.
Business Pricing Plan – suitable for eCommerce agencies and stores and goes for $374.95 pm.
Pro Pricing Plan – an excellent plan for limited-budget freelancers and sites. This pricing plan starts at $99.95 pm and is billed annually. If you go with SEMRush I suggest you take this plan.
Guru Pricing Plan – more suitable for mid-sized businesses and SEO agencies who need day-to-day content site management. The plan starts at $191.62 pm.
Enterprise Pricing Plan – ideal for those with comprehensive content strategies. In this case, SEMRush will custom-fit a pricing plan to meet your needs.
If you are still not yet sure if SEMRush is the tool you need to build or grow your business, maybe you could try out the 7-day free trial of the service. There is no need to enter your credit card details for the free trial, and no charges will be levied if you choose to cancel the subscription within the trial days.
SEMRush also carries up a hefty weight in the following;
1) SemRush Domain Analysis
Performing domain analysis on SemRush is very easy; paste the domain URL on the ‘domain overview’ section and perform the search. You will get immediate feedback on how it is performing in the search results. You will also receive an overview of the domain’s ‘quality’ from the view of an SEO.
2) SemRush Keyword Research Features
Keyword research is all about determining the number of people who are searching for a specific keyphrase. SEMRush helps you know how difficult it is to rank on search engines using some keywords.
It also gives insights on the other marketers or advertisers already ranking with the keyword and suggests other key phrases suitable for your site.
Like domain analysis, finding the keyword list with SEMRush is a breeze; enter the keyword into the ‘Keyword Overview’ search section, and prompt the search. It won’t take long before you see the keyword difficulty score, Google’s number of searches for the keyword, and the sites ranking with that keyword.
3) SemRush Rank tracking
‘Rank tracking’ allows you to monitor your site’s keyword performance on search engines over a specific time frame. Setting your rank track on Semrush only takes seconds; scroll to the tracker section, enter the domain and keyword(s) names you want to track and perform your search.
You will get a detailed report outlining your site’s performance with the keywords. Over time, when more data flows to your site, SEMRush will allow you to monitor your progress. From here, you can decide on whether or not to adjust/change/drop the keyword.
With all the advantages of SEMRush, we advise you to invest in this over the free tools.
What are you still waiting for? Click here to sign up at SEMRush for free and be among the millions out there enjoying SEMRush’s services.
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