Email marketing is the most direct and effective way to connect with potential customers, train them and convert them into customers, and is always better than all other marketing channels. In this article, I will fully guide you through the entire process of setting up an email marketing funnel so that you can acquire potential customers and generate sales 24 hours a day, 7 days a week. So let’s go with me.
HowTo do Email Marketing
Email marketing is a way of interacting directly with customers through the inbox. They allow you to market them by subscribing to their email list. This approval distinguishes email from many other marketing strategies because your target audience is requesting your content.
Although you can send to hundreds of subscribers at once, your email must be written in person as a one-to-one communication method. You can create marketing campaigns to target customers based on their position in the buyer’s journey.
When you establish a relationship with subscribers (via email content), you will include affiliate links and provide solutions to their challenges. We will see how this process works, but first, here are some of the impressive benefits of email marketing:
- Email marketing still provides one of the best returns on investment (ROI), with every dollar spent Generated 42 dollars in revenue.
- Marketers who segmented marketing activities and used relevant content to target customers saw revenue growth of up to 760%.
- Email campaigns allow you to build trust with your customers, and because they have already subscribed to your content, they are already subscribed.
Shows a certain degree of interest. With email, you “own” your list. You can grow your business by directly accessing your customers, without the need for social media platforms or other intermediate entities that can change rules or algorithms and reduce their scope and effectiveness.
Learn The Basics
If you don’t have the skills to format emails, what is the use of email lists? I don’t mean to be rude, but if you want to build a more attractive email list, you need to show professionalism via email.
Know how to format your email properly. Customize your email template to suit your brand. Most importantly, learn to write like a professional and learn how to avoid spam filters. The words you use in the subject line may cause spam filters to treat your email activity as spam.
Like 100% free, act now! Spam words such as Free Funds will definitely block your email with a spam filter. Replace those spam emails with powerful words to make your subject line more attractive and increase your email open rate. Read more about how to avoid emails going into the spam folder here.
Choose an email marketing service provider
If you take email marketing seriously, you should work with an email marketing service provider. Working with suppliers is the only way your business can use email marketing automation to effectively send messages to large numbers of contacts or subscribers.
You will also benefit from professional email templates and tools to help you develop and manage your email and follow-list. A feature that shows who is opening and interacting with your events and messages.
I personally suggest MailerLite. You can use it for free up to 1000 subscribers.
Build your Email Marketing list
Most companies will have some existing contacts to start the email list. Think about the customer and the person you have established a relationship with.
Maybe it’s your business contact who sends emails regularly; maybe it’s just starting with some supportive friends and family. Even if you build your email list from scratch, don’t get discouraged.
Put an online registration form to your website, and encourage your social media followers and loyal customers to register. Learn how to build an email list from scratch.
Build a responsive-design email
To make things easier, most email marketing services have some kind of drag-and-drop email editor. These are great for making clean, simple, and effortless designs. This will not diminish the value of having a dedicated email designer.
Especially for e-commerce. Responsive Email designers will always help you stand out from the crowd with custom templates. If you are capable, this is definitely something that needs to be considered in the future or even now.
If you would like to do complete DIY email marketing, just use your ESP editor until you are satisfied with the final result. Remember, it is not necessarily perfect.
Don’t indulge in creating fancy layouts for your first email newsletter. Keep things simple. As your skills grow, you can take advantage of this at any time. Of course, a faster method is to use customizable email templates.
Track your results
Don’t be fooled-email marketing does not end with submission. You need to track open rate, click-through rate, unsubscribe rate, etc. And strive to improve over time. If you would like to see the real results of email marketing.
Then you need to have a deep understanding of the performance of each email. So that you can make improvements to your campaigns and learn more about your customers and subscribers. Spending a few minutes on your email report will provide you with valuable information, such as who opened your email, who clicked on a specific link, and the information your readers are most interested in.
It’s important to understand the appeal of your campaign information and be sure to track what happens outside of email. How many clicks on your donation page converted into actual donations? How much do I need to pay for this campaign? These types of questions will show you the true impact of your marketing efforts.