32 Tips to make money with affiliate marketing, with a reminder of the benefits of using to set up an affiliate program.
The 5 steps to get started in affiliate marketing
1) The concept of affiliate marketing
Affiliate marketing is a very advantageous concept for the seller as well as for his affiliates.
The principle is to promote ( via a blog post, via Instagram, via Facebook, via Facebook Ads or Google Ads advertising…) a product or a service.
It’s a bit like if we sold the product, except that one acts only as a prescriber (one does not sell directly, one presents the product, and it is the manufacturer of the product that makes the sale).
In short, an affiliate, only get commissions on the sales made…
The risk is thus low, and the affiliate is only paid for performance.
It allows the seller to leave the work of the promotion to the affiliates (or use their strength to help them and have more impact).
Affiliates will promote quality products without having to go through their creation.
They will be able to focus on marketing the chosen product.
Traditionally, affiliate marketing works well with the following techniques
- Appear in the Google search engine for 1 keyword related to the purchase of the product (ex: find an emailing tool, choose a household robot, which is the best smartphone less than 150 €…). In this case, you must create a Blog.
- Advertise via Facebook Ads, Google Ads, Twitter Ads… but it is absolutely necessary to master the ROI and the advertising platforms.
- Do Groth Hacking in order to get in touch with typical prospects via social networks
2) How to go about affiliate marketing as a seller
If you are the creator of a product or a service and you want to benefit from the help of an army of affiliates ready to take care of the promotion, you will have to start by thinking like an affiliate.
There are two main criteria to respect to get affiliates.
– The price: The more expensive, the better (be careful not to lose the “customers”.
The affiliate will look to promote products and services that offer a good commission. He will therefore find a product that will make a good sum for each sale.
If you sell an ebook for $12 and you offer $5 to the affiliate, there will be little interest in the affiliate to promote this product or service.
Some PPC followers will think twice about their return on investment.
So try to offer a fairly expensive product. If you are the author of several products, you can make a bundle that will be much more attractive for your affiliates.
For example, you sell ebooks for $25. You can make a pack of 6 ebooks for $150.
– The commission percentage: The highest possible. You will compete with competitors who offer 70% of the product price to their affiliates with each sale.
The choice will be quickly made if they have less to earn with your product…
3) How to go about it as an affiliate (the person who promotes the product)
We saw part of the affiliates’ approach in the previous point.
You need a good price to have a good return on investment depending on the type of promotion chosen (for example the PPC).
The percentage of commission continues in this line, if you touch the greater part of the price of a rather expensive product at the beginning, you will have a big leeway to carry out its promotion.
Do you know that in the English-speaking world, some affiliates only focus on products that earn them more than $ 100 in commission per sale?
There are now 3 other very important criteria to take into account to find the right product to promote: – The sales page (Product presentation page or landing page or sales pitch): This is really what will decide the outcome of the prospect’s visit.
Is it professional and inspires confidence? If you were interested, would you be willing to pay on a site like this? This is a point to be taken into consideration because if the site does not inspire confidence, a product, no matter how good, may not sell well.
We must always consider that there are 2 types of people likely to buy a product:
- Internet regulars, who no longer hesitate to buy any product, trust and know the different affiliate platforms, and know that there is little risk involved.
- And there are people who rarely order who may also be interested in a digital product, and who will think twice before launching, even more if the price crosses the $50 mark. It is them that will be mainly necessary to think about when choosing a product with a quality sales letter.
– Is the information available easy to find for free?
The second important point to think about.
I am thinking for example of cooking recipes. Imagine an ebook with 100 pizza recipes.
Now, look at how many pizza recipes you can find for free by doing a google search for “pizza recipes.”
It is obvious that you will lose some customer base on a product like this.
– Is the product selling well?
Depending on the case, you will have access to an indicator of the success of a product. Like Clickbank has their gravity that shows the interest in the product.
4) Where to find products to promote
To promote a product you have 2 possibilities.
– The easiest way is to register on an affiliate platform (ex: cj.com, clickbank.com, shareasale.com, and much more) which offers programs for many products and services.
You will find these products classified by category, and you can then sort them by price, commission percentage, the number of sales or date added.
It is the most practical solution to have quick access to a rich catalog and not to have to search the products one by one.
– The second possibility is to look for a given product if the seller offers an affiliate marketing program.
You will therefore affiliate with this seller directly, without going through an affiliate marketing platform.
You will therefore be able to find a real quality product on which to concentrate your efforts.
Indeed the generic platforms often offer products seen and reviewed, and often with a big competition or to the general public.
It is better to choose a product that you know, which is very relevant in its market, which is new … than to go and promote a product that you know little about.
Remember we want to sell a product we know about.
5) Now comes the promotion part!
As an affiliate, you will play an advisory role to sell a product by affiliate marketing.
The seller will take care of “selling” (shipping, payment …).
You will simply analyze your product, identify its strengths, its weak points.
You will get to know your product as well as the seller (the product must be of quality).
– Write a review of the product: Once you know your product well, you will put it all on paper, explain your experience, what you like, what you don’t like (if you find something missing, a little extra that would really make a difference, take note, you will know why later).
– Using video can be a good idea to show the product (a chapter of an ebook, using the product as real).
You have already removed the doubt as to whether you bought the product or not. And believe me, you will be much more credible with proof like that!
– An irresistible offer! Once your review (as honest as possible) is done, we move on to the second element that will literally make all the difference with your competition: the offer!
If I have to buy this product, why would I go through you rather than another affiliate?
Got something more interesting than another? What if you could make me an irresistible offer if I go with you? I would surely buy in that case.
Imagine for example a software to manage time that you are promoting. If you had a little time management ebook in your possession in addition to this software, it might interest me and tip the balance in your favor over other affiliates. (Of course, you must have the rights to distribute this ebook.)
Writing a simple small report of a few pages in pdf can do the trick. Just try to make a good offer.
I told you about picking up flaws before. By default, I mainly wanted to talk about “missing things.”
A step that lacks details, an interesting element that is not explained in a method, etc.
You can turn this gap into a bonus for your offer. If you can come up with the missing link, people would be more interested in going with you. Always remember the importance of the offer. The worst of the products can sell if the offer is good …
32 tips for success as an affiliate!
14 tips for making sales with an affiliate program:
It is obvious, but it is important to remember that relevant offers that please your visitors or your mailing list.
In addition, do not hesitate to make 2 repeats on the same mailing list.
Indeed generally on a base 100 during a first sending, you get 70 to 80% of the amount of the first passage during the second passage…
On the other hand with the third, you will have an even lower return rate, and you risk tiring your readers and generating unsubscribes …
2 – Get involved in the purchase :
It is important to write in black and white “Buy this product” in order to push the Internet user to action (a simple link is not enough!).
At the same time it is essential to test the product to learn how to sell it, and to indicate to WHOM this product is intended and to whom it is not intended…
This allows on the one hand to reassure your potential buyers, and on the other hand not to deceive others (which leaves your trust capital intact).
In the same vein, indicate clearly what are the limits of the products, in order to avoid the dissatisfied ones who will give you bad publicity…
3 – Vary the affiliate programs :
The products sold through the affiliate have a relatively short lifespan, and therefore you should always look for new programs.
Similarly, as soon as you have to systematically link to a site, product, or service, you must have the reflex to check if it does not offer an affiliate program.
4 – Use all tools to promote your offers :
There is of course a classic website (Blog or brochure site), but it is also possible to use Twitter, social networks (Facebook, Instagram, etc.)
For example in Quora subscribe to questions on your sector and respond by giving a link to your affiliate account.
If the campaign is highly remunerated you can even do targeted advertising via Adwords or Facebook (but pay attention to the ROI in order to always earn money!).
5 – Get emails of your visitors :
Generating traffic is good, but to be successful in affiliate marketing you have to be able to regularly send promotions to your visitors.
For this, a newsletter, a free ebook… are excellent tools to invite your visitors to leave their addresses (nb: reduce the number of fields to a minimum)!
Social networks are interesting, but always favor email, because it is the only way to send messages regularly.
6 – Use all the keywords generating traffic for your affiliate campaign :
Don’t only focus on keywords with high traffic for your offer if you want to get ranked in google. If you want to get organic traffic focus on the low competition keywords to attract visitors to your website.
For this it is sufficient t go to Google Ads or SEMrush and generate keywords related to the main keyword.
7 – Be transparent that you are affiliating on a product :
If you want to increase your conversion rate, specify clearly when you offer an information link, this will prevent you from negative comments from your visitors.
8 – Write texts that will be valid for a long time :
A text to promote a product must be valid for a long time because you will not have the leisure to modify the texts each time.
So avoid mentioning dates or too precise facts.
Write texts that will always be true. On the other hand, if the global economy changes (ex: the Crisis), you will have to review your arguments to stick to the news (no more messages on the growth of turnover…).
9 – Always start by offering entry-level products:
Before offering high-end products from an affiliate program.
If you make sales of the Low-Cost product there will still be time to offer a complementary offer.
(target = Blank), in order to keep the affiliate on your site and allow him to come back if necessary.
You can do this by using the shorteners of the URL.
Also, check which program or which message generates the most clicks in order to optimize your site.
12 – Give a professional image of your website:
To inspire confidence and generate sales you must give confidence to buyers.
It is therefore essential to take care of your layout (not too much Adsense advertising…), and a layout adapted to your theme (you can create a site via WordPress).
Also, pay close attention to the loading time of your page, not to lose visitors along the way.
13 – Be effective in your texts:
Don’t write novels but keep it short, simple, and direct.
Always highlight your customers’ current problems and the benefits of the product.
And as a final tip: DO NOT SELL CHARLATAN PRODUCTS, scams, poor quality products … you could bite your fingers for a very, very long time!
18 tips to build a successful affiliate program for affiliates
1 – Explain clearly why your affiliate program is interesting with 4 or 5 major arguments :
The price, the niche, the quality of the product, the mode of remuneration
Ideally, you should have a brief description, testimonials, statistics (turnover achieved by several affiliates, click-through rate…).
2 – Be very quick to respond to requests from affiliates:
your image and the loyalty of your affiliates are at stake!
Indeed the good affiliates will always find good offers, so don’t let them go to the competition simply because you didn’t respond to their request immediately!
3 – Explain very clearly how to set up your affiliate program :
Indeed not all webmasters are computer pros
You must therefore do a step-by-step tutorial on how to copy the links, set them up, etc.
4 – Provide as much advertising material as possible :
Text link, banner, skyscraper, square, email types to copy paste … you should if possible offer all advertising formats, because the sites all have a slightly different design!
Similarly, innovate to convince your prospects: offer an extract from an ebook, a testimonial video, a demonstration video…
5 – Be very transparent about the statistics and the turnover achieved:
A day-to-day inventory is essential.
Indeed an affiliate who sees no sales will very quickly delete your program and move on to a more profitable one…
Similarly, clearly explain what is happening passes in the event of an order cancellation from prospects (between 2 and 10%)
6 – Follow up with registrants who have not set up the affiliate program :
It is very common that some people register, but do not set up the program due to lack of time.
You must therefore either restart them manually, or provide an automatic email 3 days after registration to ask them if all is well and if they need information (link to the FAQ, a tutorial for set up the program).
One of the champions managing its affiliate program is EasyFlirt.
Indeed once you you have registered you will automatically receive a follow-up email 1 week later if you have not yet set up a store with instructions for doing it with a mini-tutorial in pictures.
A few days after setting up the store, you receive the first email to explain how to promote your affiliate products, and two weeks later still other advice to operate a mailing list and set up new systems to attract subscribers.
7 – Animate your network of ‘affiliation :
Generally, an affiliate runs his programs after a few days if he sees no return, or a few weeks if turnover is generated.
You must therefore deal with this turnover by offering animations, new advertising banners, and copy ads.
Again, one of the models of the genre is Vista Print, with an impressive prospecting and loyalty channel with a series of thematic, promotional, favorite emails.
8 – Communicate with your visitors about the existence of an affiliate program :
Most companies make the mistake of ”hiding” this tool to prevent their customers from using it for their internal use.
On the contrary, it should be highlighted to encourage visitors to become your ambassadors and consume more!
Similarly, it is important to issue press releases, articles on your blog about your affiliate program in order to make them gain visibility on the Internet.
9 – Some affiliates are more important than others :
Pareto’s law is also valid in affiliation or even more.
Indeed 10% of affiliates generally make 90% of turnover.
You must therefore offer them additional discounts by clearly indicating higher salary levels that will push them to promote your program.
Similarly, schedule appointments and calls with your “Top 10” to establish a privileged contact and help them to better sell your products (ex: specific tools, help to optimize their site …).
10 – Permanently optimize your affiliate program :
The Internet is a changing world, new advertising formats are appearing, competitors are entering your sector.
It is therefore essential to stay in touch with your affiliates, whether through email surveys (polls, etc.) or via an internet newsletter, or even a Private Blog accessible only to affiliates.
11 – Register your program in affiliate sites to recruit members:
Similarly, if you know of sites that have a non-competing activity and complementary, offer them a cross-emailing on your basics for recruiting value-added affiliates.
12 – Carefully monitor the forms sent by your affiliates if you pay by form :
It is very tempting for an affiliate to ask their readers to fill out a form to help them or oversell a product…
You must therefore be able to track the forms by the affiliate to eliminate bad apples.
13 – Set a minimum payment threshold that is neither too low nor too high :
If you require a minimum turnover of $100 before paying the commissions you will put off the small affiliates, if you pay from $15 you risk on the contrary very quickly paying a lot of affiliates.
The amount generally offered is $50, knowing that many affiliates never reach this amount.
Several means of payment (Paypal, in kind, by bank transfer, by check with a deduction if necessary …), and short payment terms (1 month).
14 – Avoid offering your program to more than 2 affiliate platforms :
Generally, affiliates are registered in the main affiliate sites.
If you use the services of one of the major sites you are sure to cover 75% of the affiliates that count. With two platforms you should reach 90%, so it is not worth paying more for 10% of affiliates who generally have little traffic.
15 – Be careful to be clear about the keywords that can be used by your affiliates in Adwords campaigns :
If you are not careful you may end up in co ncurrence with your affiliates on your brand and your strategic keywords (and most often they will be in front of you!).
16 – If your affiliation contract with an affiliate platform allows you, deal directly with the 5% of affiliates who regularly generate 30% of turnover.
You will be able to optimize your promotional actions!
As soon as your business volume generated by affiliates is too high, use an affiliate program to manage your affiliates yourself, knowing that it will take time for all that is administrative work.
17 – Always offer higher commissions than the affiliate programs of your competitors:
If necessary, only offer Top Affiliates higher commissions.
On the other hand, avoid remunerations on all customer purchases without time limit, propose a commission limitation at 1 year (max 3 years).
18 – Offer affiliate sponsorship:
i.e. you offer your affiliates to earn money on the sales made by the affiliates they recruited.
The 19th and final tip, Make several cost assumptions depending on the success of your affiliate program:
and be prepared to “turn off the tap” if the machine gets carried away.
There are 2 risks:
If successful you may very quickly see the amount payable to affiliates explode, if you have long supplier payment terms, low margins this can be very dangerous.
The other potential problem is fraud: if you pay proportionately to the turnover achieved, the risk is mainly at the level of unpaid bills but if it is a payment to the form and you are not sure to generate the turnover from “rotten” leads you must plan to stop the offer immediately (or at least stop validating new members) to carefully monitor the conversion rate, the turnover generated, the product returns and especially the margin!